Gun shop caters to female shooters
By ANGELA HARNE
The Farmville Enterprise
Monday, June 25, 2018
FARMVILLE — A business striving to make women feel more comfortable in a predominantly male environment is the Farmville Chamber of Commerce Merchant of the Month for June.
Jessica Pickerell was “tired of being treated like a girl,” so she opened Jessica’s Gun Shop in downtown Farmville two years ago.
“I wanted to give women a place to go to purchase a gun,” Pickerell said.
Seventy percent of her customers are females who travel from Wilson, Williamston, Elm City and beyond to purchase guns from her shop.
“They are glad they have a woman to talk to,” Pickerell said.
Her shop caters to women, who can purchase a purple revolver or a pink shotgun.
Pickerell is also able to offer advice not only to choosing the best gun or ammo, but also the best holster for a female.
Men and women use the bathroom differently, Pickerell explained. A woman is not going to want a holster on her hip, she said.
“I understand a woman’s needs,” Pickerell said.
Pickerell can also easy relate to her customers. She understands women are “an easy target” and want protection for themselves and their children. She also wants to make sure women feel comfortable with the gun they purchase.
Jessica’s Gun Shop offers introduction to firearms and concealed carry classes. Classes are $50 for the introduction course and $100 for the concealed course. The classes are held in her shop once a month.
“I recommend taking intro to firearms, so you can get familiar with a gun and pinpoint how to carry one,” Pickerell said. “People purchase guns for many reasons — target, competition, home defense.”
She said she is thrilled to have been selected as Merchant of the Month, especially only having been open two years.
“My clientele is great, and I’m excited to receive this award,” she said.
Chamber director Judy Gidley said, “Jessica’s Gun Shop is a welcomed merchant to town. Jessica does a lot for our town, and brings a lot of business to Farmville. She is very visible on Main Street and her son, Matthew (Nanney), is the cutest boy and a walking advertisement for the shop.”
Gidley appreciates Pickerell’s commitment to ensure women feel comfortable and safe handling their gun through her safety courses, she said.
The shop carries revolvers, semi-automatics, rifles, shotguns, ammo, cleaning kids, eye and ear protection, targets and more. It also issues hunting and fishing licenses and carries live bait.
Jessica’s Gun Shop, 3736 S. Main St., Farmville, is open from 10 a.m. to 5:30 p.m. weekdays and from 10 a.m. to 4 p.m. Saturdays. For more information, call 228-8168.
Live bait is available after hours by calling 320-6105.