Loading...
BYH: It Christmas time again. This is the season when all those who beg for free toys for their children come out. What...

Tourism boost economy so boost tourism in return

071616GuestColumnSchmidtPic

Andrew Schmidt

Loading…

Sunday, August 25, 2019

The travel and tourism industry is one of the most mid-understood industries across our nation despite its huge contribution to the national economy.

The United States Travel Association reported that $1.1 trillion was spent by travelers to the U.S. in 2018, resulting in a $2.5 trillion output into the economies across our country. The bottom line for Americans is that the influx of tourism spending reduced each household tax burden by $1,340 dollars.

What is equally important is that the tourism industry creates jobs. Data from the USTA shows that 15.7 million people within our country’s borders can attribute the existence of their jobs existence to the travel and tourism Industry.

The Greenville-Pitt County Convention & Visitors Bureau is the official marketing organization that exists to promote travel and create economic development through tourism in Greenville and Pitt County. Our office aggressively markets to several different hospitality segments including meeting, event, and reunion planners, sports tournament organizers and leisure travelers. Our goal is to make Greenville and Pitt County a preferred destination across North Carolina — and our efforts are paying off.

Although 2018 numbers are not available yet, travelers visiting Greenville-Pitt County in 2017 generated over $246.5 million in direct spending to help boost our local economy. Not only did Pitt County rank 20th in expenditures among North Carolina’s 100 counties, our destination enjoyed the fourth highest increase in expenditures from year-to year in the state.

In addition, tourism expenditures generated $5.53 million dollars in local tax revenue representing a tax savings of $104.28 to each county resident. In Pitt County, 2,270 jobs are directly related to travel and tourism.

Most of our residents are not aware that the Greenville-Pitt County Convention & Visitors Bureau is not funded by local tax dollars. The CVB receives its funding from the local hotel/motel occupancy tax enacted by state legislation.

When an out-of-town guest stays in one of our hotels or Airbnbs, they pay the room rate, state sales tax and a 6 percent occupancy tax. The CVB then receives part of that occupancy tax (approximately 2 percent of the 6 percent) to promote travel and tourism to Greenville and Pitt County.

For every $1 dollar that the CVB spends in marketing Greenville-Pitt County, $15 dollars is returned to the community in the form of economic impact. This equates to a 100 percent return on investment for those who live here.

Greenville and Pitt County residents should support the efforts of the Greenville-Pitt Convention & Visitors Bureau’s to increase and enhance tourism to our destination. Each one of us can make a difference by welcoming our visitors, thanking them for visiting with us, sharing your favorite aspects of our community, and acknowledging the positive effect they have on our business community.

We ask that you help market our destination as well. Remember that more visitors means a healthier economy and lower taxes. That should be something we can all get behind.

Andrew Schmidt is executive director of the Greenville-Pitt County Convention and Visitors Bureau.

From Today
Loading…

Humans of Greenville

@HumansofGville

Local photographer Joe Pellegrino explores Greenville to create a photographic census of its people.

Op Ed

October 20, 2019

As the newly sworn-in representative for House District 9 in the General Assembly, I am humbled and excited by the opportunity to get to work, learn and find ways to help the people of Pitt County.

In medical school, one of the most important steps in becoming a doctor is taking the Hippocratic…

Perrin Jones

September 21, 2019

At almost the same moment our state was boasting of a $900 million cash surplus, one important sector of state government was encountering serious shortfalls. Lawmakers should address the funding problems with the N.C. Department of Transportation before considering refunds to taxpayers or other…

Tom Campbell.jpg

September 05, 2019

The year was 1990. While serving as pastor of a church in Greensboro, I became involved in a ministry to the most vulnerable.

At the time, North Carolina was at the top of the list when it came to infant mortality. Politicians who ran a strong anti-abortion campaign in the name of…

011616bobhudak.1.jpg-1

August 25, 2019

The travel and tourism industry is one of the most mid-understood industries across our nation despite its huge contribution to the national economy.

The United States Travel Association reported that $1.1 trillion was spent by travelers to the U.S. in 2018, resulting in a $2.5 trillion output…

071616GuestColumnSchmidtPic

August 24, 2019

As North Carolina teachers start to return to classrooms, they will undoubtedly have a lot on their minds to prepare for a new academic year. Fortunately, they will no longer have to worry about the status of their in-network health care coverage for 2020 under the State Health Plan.

Thanks to the…

0918SteveLawler_0_0.jpg-1

August 24, 2019

If you come to the end of the year and you’ve got surplus money in the bank what do you do? This seldom happens in most homes, but would you spend it? Save it? Or, with a government, would you return some of it to the people who sent it? That’s the option Senate President Pro Tem Phil…

August 21, 2019

For many parents, August is a month of both pride and tears. Pride because their teenager is taking that big educational step and tears because for many it's the beginning of an empty nest. Yet, there's a going-away-to-college question that far too few parents ask or even contemplate: What will my…

Walter Williams

August 18, 2019

I have had the distinct honor and privilege of leading the Greenville VA Health Care Center as the Administrator and Associate Administrator since November 2016.

Over the past two and a half years, I have enjoyed working all of the veterans and staff members as we grew together, overcame obstacles,…

Forte.jpg
8 stories in Op Ed. Viewing 1 through 8.
«First Page   «Previous Page        
Page 1 of 1
        Next Page»   Last Page»

Most Popular Stories